I recently spent eight days on set with my client ABQ Health Partners in Albuquerque, New Mexico. My team and I were commissioned to produce a multifaceted print and broadcast commercial campaign. The campaign included a brand-awareness phase and a call-to-action phase, with messaging catered to Hispanics and seniors.
“Andy the Apple” a new mascot concepted by MassMedia for ABQ Health Partners, takes a swing at the pinata in his broadcast commercial debut.
Andy crowds the birthday girl in his broadcast commercial debut.
You can view some of the final commercials on MassMedia’s YouTube page here: http://www.youtube.com/watch?v=OOwSj7Vy7MI&feature=youtu.be